Anthony Holmes is Medmin’s Chief Marketing Officer, focused on tackling the uncertainty that undermines both patients and consultants. His role is to build clarity into every step of the journey: ensuring patients know what to expect; consultants can practise without distraction; and the wider health system earns new levels of trust.

With over two decades in marketing leadership, including 25 years at McCann Worldgroup, Anthony has helped challengers grow into leaders and established brands find new momentum. His work has fuelled multimillion reinvestments and business transformations. Along the way, he has guided teams to national recognition, with awards including the Sunday Times Fast Track, Profit Track, Best Emerging Brand and the Queen’s Award for Enterprise.

At Medmin, Anthony applies this experience to a bigger cause: giving patients dignity and confidence in their care, and restoring consultants’ pride and focus in their practice. His belief is simple: when certainty replaces confusion, outcomes rise for everyone.